Post by account_disabled on Feb 19, 2024 5:10:43 GMT
We don’t need to address interactivity during the need, information, and evaluation phases. We can ignore the catalyst when the user is making the actual purchase, and afterward. By combining these models, we have a framework for deciding what to test, why, and when. Now let’s go ahead and dive into these elements: 1. Catalyst This is all about the intersection between the user’s motivation and the traffic source. When you understand what motivates the user to visit the page, you can design accordingly.
Take a look at: The traffic source Buy TG Database itself (organic search, paid search, social, display ad, existing customer, subscriber, etc.) User intent. The title of the page, or the text that brought them to it, plays a huge part here. The promise of the title or ad copy is what motivates the visit. Market research through surveys and tools can also play an important part in identifying what motivates users to visit your site, and how you can respond to those motivations. 2. Aesthetics This is what people tend to think of when they talk CRO: button sizes and colors, layout, images, text size, etc.
An understanding of visual psychology and design principles can pay dividends here. Unbounce has covered this tons of times so it’s probably best if you just take a look at How to Use Design Principles to Increase Conversions and some Unbounce landing page critiques. Value This one is huge. Did you notice it’s present during every single phase of the buying funnel? To establish value, you need to accomplish three things: You are unique Your value is specific (you’re not just “the best”) Your solution is relevant to the visitor Visitors also measure value on two different levels: The company/brand The product/service It’s .
Take a look at: The traffic source Buy TG Database itself (organic search, paid search, social, display ad, existing customer, subscriber, etc.) User intent. The title of the page, or the text that brought them to it, plays a huge part here. The promise of the title or ad copy is what motivates the visit. Market research through surveys and tools can also play an important part in identifying what motivates users to visit your site, and how you can respond to those motivations. 2. Aesthetics This is what people tend to think of when they talk CRO: button sizes and colors, layout, images, text size, etc.
An understanding of visual psychology and design principles can pay dividends here. Unbounce has covered this tons of times so it’s probably best if you just take a look at How to Use Design Principles to Increase Conversions and some Unbounce landing page critiques. Value This one is huge. Did you notice it’s present during every single phase of the buying funnel? To establish value, you need to accomplish three things: You are unique Your value is specific (you’re not just “the best”) Your solution is relevant to the visitor Visitors also measure value on two different levels: The company/brand The product/service It’s .
