Post by account_disabled on Mar 7, 2024 9:05:14 GMT
Article by Angela Meduri, one of our Demand Generation Heroes , the Tech Marketer community of the Digital360 Network. If you are looking for tools to measure brand awareness I imagine you already know what it is and why it is essential to track its evolution. In fact, let's do a little review: brand awareness is how familiar your brand is to your ideal customer . The more well-known and familiar your brand is, the more your potential customers will feel trust and will be encouraged to buy and become loyal. If you want to implement (or if you are already implementing) strategies to increase brand awareness (such as free or free content , podcasts, sponsorships, etc.), you will certainly need some KPIs to keep an eye on to measure the increase .
Such an abstract concept is not easy to monitor, and to do Germany Phone Number so a single indicator is not enough, but quantitative metrics must be carefully chosen, cross-referenced and analyzed qualitatively, and finally measured constantly. Let's try to summarize which tools to use to measure brand awareness. To do this, let's first clarify what we need to measure. The 5 metrics of brand awareness Based on the actions your company's marketing team is implementing to increase brand awareness, there are 5 metrics to monitor before, during and after campaigns . These are: Direct traffic : all those sessions on your site that Google does not recognize as coming from a social channel, paid campaigns and traffic from a known search engine.
In simple words: when the user arrives by writing the URL of your site . Maybe he doesn't yet know exactly the added value of your brand, but he has already heard about it and wants to know more. It should not be confused with organic traffic, which occurs when you do a search whose results (not sponsored) lead to clicking on the site page. Search volumes . It relates to the concept of organic traffic because it refers to how many times your brand, products or services, site or blog have been searched for . By analyzing the volume you will understand how many Internet users are interested in what you do and spend a portion of their time learning more about your brand. Social Engagement : if your brand is present on social media it is important to measure user engagement . This means that you have to count comments, likes, shares, retweets, replies.
Such an abstract concept is not easy to monitor, and to do Germany Phone Number so a single indicator is not enough, but quantitative metrics must be carefully chosen, cross-referenced and analyzed qualitatively, and finally measured constantly. Let's try to summarize which tools to use to measure brand awareness. To do this, let's first clarify what we need to measure. The 5 metrics of brand awareness Based on the actions your company's marketing team is implementing to increase brand awareness, there are 5 metrics to monitor before, during and after campaigns . These are: Direct traffic : all those sessions on your site that Google does not recognize as coming from a social channel, paid campaigns and traffic from a known search engine.
In simple words: when the user arrives by writing the URL of your site . Maybe he doesn't yet know exactly the added value of your brand, but he has already heard about it and wants to know more. It should not be confused with organic traffic, which occurs when you do a search whose results (not sponsored) lead to clicking on the site page. Search volumes . It relates to the concept of organic traffic because it refers to how many times your brand, products or services, site or blog have been searched for . By analyzing the volume you will understand how many Internet users are interested in what you do and spend a portion of their time learning more about your brand. Social Engagement : if your brand is present on social media it is important to measure user engagement . This means that you have to count comments, likes, shares, retweets, replies.
